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Social Media Marketing Workshop

August 8 @ 9:00 am - August 9 @ 4:00 pm


Build your business through integrating social media strategies

Social media strategists and online experts are in high demand, and are driving brand marketing across Canada. Whether you’re in corporate marketing, working for a non-profit, launching a political or social campaign, or have an idea for a new product or service, you’ll benefit from building social media skills.

If you’re job hunting or seeking career advancement, learning the fundamentals of social media marketing will improve your chances of success. Social media is central to any marketing strategy these days, yet many people don’t know how to use it properly or how to get the maximum impact. KnowLand’s social media marketing course is hands-on and provides the tools you need in today’s rapidly changing marketplace. Whatever your objective, we’ll show you how to position yourself or your organization and teach you how to make the most of social media.

This workshop provides an overview of social media and explores the trends and tools helping organizations better connect with their audiences. You’ll learn how to use a range of social media platforms, and how to integrate them into a marketing plan that makes sense for your business. The woekshop covers the philosophy behind social media,  how to develop a strategy, and how to pull it all together when you’re using a range of social media such as Facebook, Twitter, Instagram and LinkedIn.

You’ll learn the pros and cons of different social networks,  find out which are best for you, learn best practices and, most importantly, try it out by setting up accounts and using the different platforms. We’ll also delve into blogs, creating content, and how to optimize results. We’ll also consider global issues and multiple languages when building a social media plan. Engaging your audience, whether its clients, stakeholders or supporters by using social media has never been more important. If you’re in business, working for an organization or thinking about a new venture, make social media marketing part of your learning plan.

What you get out of this Course
  • Leverage a variety of social media platforms to achieve business and organizational goals
  • Learn to use Facebook, Twitter, LinkedIn, YouTube and Instagram to generate free publicity for your business
  • Identify and engage prospect customers, brand supporters
  • Track success through social monitoring and real-time analytics

Who this course is for
  • Beginner and intermediate marketers
  • Small business owners
  • Business managers
  • Business admins
  • Everyone who needs to increase publicity for themselves or their company


August 8 @ 9:00 am
August 9 @ 4:00 pm




251 Laurier Ave W
Ottawa, Ontario K1P 5J6 Canada
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