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Google Ads: The Fine Art of Optimization
December 5, 2019 @ 10:00 am - 11:30 am
For those managing their own Google Ads (AdWords) Account
Want to squeeze more from your Google Ads (AdWords) account but not sure where to start? Here’s a free seminar on how to spot the golden nugget opportunities.
By the end of this seminar you will have a deeper understanding to use these tools to more effectively manage your Google Ads Account.
- Conversion Tracking
- Google Analytics
- Follow the money to optimization
- Search terms report
- Extensions (site links, call and a couple of underused but effective extensions)
- Keyword match types
- Automated bidding (pros and cons)