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Google Ads: The Fine Art of Optimization

December 5 @ 10:00 am - 11:30 am

For those managing their own Google Ads (AdWords) Account

Want to squeeze more from your Google Ads (AdWords) account but not sure where to start? Here’s a free seminar on how to spot the golden nugget opportunities.
By the end of this seminar you will have a deeper understanding to use these tools to more effectively manage your Google Ads Account.

  1. Conversion Tracking
  2. Google Analytics
  3. Follow the money to optimization
  4. Search terms report
  5. Extensions (site links, call and a couple of underused but effective extensions)
  6. Keyword match types
  7. Automated bidding (pros and cons)

Details

Date:
December 5
Time:
10:00 am - 11:30 am
Website:
https://business.ottawabot.ca/events/details/google-ads-the-fine-art-of-optimization-1113